Search engine optimization, or SEO, is a crucial aspect of online marketing that businesses of all sizes need to pay attention to. In simple terms, SEO is the practice of optimizing your website and content to rank higher on search engine results pages (SERPs).
Why is SEO important?
The primary goal of SEO is to bring more organic traffic to your website. When your website ranks higher on search engine results pages, it gets more visibility and attracts more clicks. This increased traffic can lead to more leads, sales, and revenue. SEO is also important because it helps to establish trust and credibility with your target audience. When your website appears at the top of search engine results pages, it gives the impression that your business is a trusted and authoritative source in your industry.