Readymade OTT apps act as pre-built solutions that come with very quick and cheaper ways of getting into online streaming. Custom development means building the app from scratch, with specific requirements and functionality. Readymade apps are ready-built and further customizable for each need. Readymade Apps bring their share of affordable and quick ways to get into the market. As far as prebuilt features such as user authentication, content management, and analytics are concerned there are modifications you will make to fit them into various business models. Colourmoon Technologies, being a leader in this domain, stands unmatched in providing expert skills and support to ensure that your app meets all your business objectives. Colourmoon Technologies is a full-service OTT app development company determined to help businesses in this competitive OTT environment. Recent statistics reflect that the global OTT market size was valued at $121.61 billion in 2019, and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027. The growth is rapid, considering that Readymade OTT app development is becoming the most efficient and scalable delivery medium for consumers, hence you would not want to ignore the potential that ready-made apps have for a business looking to tap into the trend.
What is a Readymade OTT App?
A ready Readymade OTT app refers to a pre-built software solution for delivering video content over the internet, avoiding conventional broadcasting channels. These apps are built using modern technologies and have most of the must-have features like user authentication, content management, and analytics. Therefore, they provide a good base for business to lightly launch their streaming services. The main benefit of a readymade OTT app is the saving of time and resources. Instead of taking months to develop an app from scratch, companies can have a complete streaming platform up and running within weeks. This quick rollout capability becomes an advantage for start-ups or small businesses wanting to quickly find their space in the highly competitive OTT market. These apps would usually assure continued support and updating, ensuring that the platform remains safe and secure with technological advancement.
Readymade OTT apps are highly customizable, allowing businesses to modify the look and feel of the app with the branding and identity to serve their target audience. This level of customization guarantees that the app meets the tick-off of the technical requisites and fits right into the overall business strategy. For example, businesses could choose from some design templates, plus the logo and colour, and adjust the layout to provide a user experience that stands out. Besides, there are specific features based on the type of content being provided and the preferences of the audience that will be incorporated or integrated. Thus, readymade OTT apps successfully serve a wide range of purposes across various industries, from entertainment and sports to education and corporate training.
On a positive note, readymade OTT apps are scalable and can be used by large communities of users at the same time. They are purposely built to encourage growth and may be upgraded relatively easily with new features as the business widens. In scalability lies the truth of following the app in unison with the changing necessities of the business and its audience, functioning on giving a seamless streaming experience for all viewers, while, not selling away with any limited features. To put it simply, a readymade OTT app works hand-in-glove with cadent stability, flexibility, and functionality for enterprises seeking to make it happen in the online content streaming market. By allowing these implemented mechanisms, companies may concentrate their energies on generating quality content and strategizing marketing initiatives to pull their way into user acquisition and retention.
Key Benefits of Investing in Readymade OTT App Development
Investing in readymade OTT app development is one of the most viable options for enhancing the broadcasting potential of a business at a lower cost and less time for development. The readymade app will not let the business concentrate on the technical aspects of app development but help concentrate on other areas such as content generation and marketing that are crucial to the business. Read on to understand a few top reasons why one should consider going for a readymade OTT app.
1. Cost-Effectiveness: One of the biggest advantages of readymade OTT apps is cost-effectiveness. Building an app from scratch needs big investments of time and money. It requires hiring a team of developers, designers, and project managers, and purchasing tools and infrastructure for the development process. This can be a big expense, especially for startups or small businesses with limited budgets. Readymade apps, on the contrary, carry a fixed price tag and do not require excessive coding and design work. With a pre-built solution, that is, one with all necessary features and functionalities for a successful streaming service and thousands of dollars saved. Besides that, all maintenance and updates are notably priced. For facilitating a more efficient allocation of resources into businesses’ important aspects such as content creation and marketing or customer engagement, this is a monetary benefit. Thus, the cost-effectiveness of readymade OTT apps makes them a suitable option for any business that wants to set up a streaming service without spending a lot of money.
2. Time-Saving: Another significant advantage of readymade OTT apps is the ample amount of time saved. Developing an app from scratch is a long cumbersome process that typically requires several months if not years for completion. This lengthy timeline can be detrimental for any business that aspires to enter the buzzing streaming market. Every second that gets spent in development stands to be a lost opportunity for trying to lure potential customers with a loyal following. On the contrary, readymade apps offer a quick solution to being market-ready in a matter of weeks. As far as customization and testing go, since the real work has been done, it makes life easier thereby shortening the development cycle. Hence, companies can adopt their feature set and load the content library with relative ease versus developing an application from ground zero. This speed of deployment becomes truly advantageous for all the startups and small enterprises that need to create a place in the market soon. In saving crucial time, businesses are placing themselves ahead of the competition and tapping the latest trends arriving in the OTT market. Apart from this, the saved time will go towards working on other crucial aspects of the business, including content development, marketing, and customer assistance, to boost the overall success of their streaming service.
3. Customizable: Readymade OTT apps offer a high degree of customization, allowing businesses to tailor the app to their specific requirements and brand identity. Despite being pre-built, these apps provide ample flexibility to modify various aspects of the user interface and functionality. Businesses can choose from a range of design templates, each offering a unique look and feel that can be further customized to match their branding elements. This includes adding the company’s logo, selecting appropriate colour schemes, and adjusting the layout to create a cohesive and visually appealing experience. Moreover, the customization options extend beyond the visual aspects. Businesses can select and integrate specific features based on their content type and target audience. For example, if the streaming service focuses on live sports events, features such as real-time scores, player statistics, and interactive chat rooms can be added. Similarly, educational platforms can incorporate features like quizzes, assignments, and progress tracking. This level of customization ensures that the app not only meets the technical requirements but also aligns with the overall business strategy. By creating a personalized and engaging user experience, businesses can differentiate themselves from competitors and foster stronger connections with their audience. Ultimately, the customizable nature of readymade OTT apps empowers businesses to build a unique and effective streaming platform that resonates with their target market.
4. Scalable: The scalability factor is critical in any business growing and expanding. As the very name suggests, the readymade OTT app is built on a scalable architecture to support the growing number of users and meet any dynamic business requirements. Once a streaming service becomes popular, that is when many concurrent viewers join the service. Pressured under such load conditions, any weakness in the design of the app can cripple it. Under such pressure, patchy resource allocation will slow the app down, or within minutes of the pressure, it can be in a state of crash with a poor user experience, leaving behind an empty trail of uninstallations. On the contrary, readymade OTT apps are meant to be highly scalable, with the capability to cater to thousands of users in a single tandem of operation without an iota of disturbance to performance. Such features are obtained due to strong backend architectural setups and novel server management practices. Any such apps can be easily maintained and upgraded to include new features and functions as business operations expand. Suppose, for example, an application-first streaming service projected towards on-demand content would want to extend itself to include live streaming. The app can simply be upgraded to support this feature. This flexibility will ensure that their app delivery stays relevant and useful as their business changes. By investing in a scalable readymade OTT app, every business can keep its streaming platform safe for the future so that it can sustain advancements from an ever-increasing audience and maintain long-term growth.
5. Feature-Rich: Readymade OTT apps offer a wide range of app-centric attributes to meet modern-day streaming service needs. From careful consideration to selection and incorporation, these features measure success in efficiently setting up a streaming platform. The content management system(CMS) is one key aspect that allows companies to manage their video libraries with ease. When powered by a strong CMS, content creators can upload, edit, and delete videos without any hassles, thereby guaranteeing that the latest and most relevant content is always available on the app. Another important feature is user authentication, which enables businesses to create secure user accounts and manage subscriptions. This feature becomes very important for premium content services that require users to log in to access exclusive content. Moreover, some basic features common in readymade OTT apps include advanced analytics tools that give proper insights into user behavior and preferences. Businesses can employ these analytics to decide their content strategies and ramp up user engagement. Other features include social media integration, push notifications, and secure payment gateways. Social media integration lets users share content from within the app, boosting visibility and reach. Push notifications keep users updated regarding new content and promos, thus enhancing engagement rates. A secure payment gateway supports seamless transactions for premium content subscription services, enhancing user experience with a smooth transition. With all these aforementioned features, readymade OTT apps truly equip businesses with all the tools needed for a successful and engaging streaming creation.
6. Ongoing Support: Ongoing support represents an important aspect of any tech solution, and readymade OTT apps are no exception. Many providers offer continuous support and updates that keep the app in a secure state while being up-to-date with the latest technological advancements. Such support can take several forms: technical assistance, bug fixes, and software updates. Technical assistance serves to troubleshoot any issues that may arise in a business concerning the use of the app. Should any problems arise, whether on the user interface level or technical, the support unit is there to provide a promptly articulated solution. Bug fixing is yet another aspect most awaited in the ongoing support sequence. Whenever any new bugs or vulnerabilities to attack are found, the provider swiftly rectifies them, guaranteeing the stability and security of the app. Regular software updates are made available that bring in new features, enhance performance, and refine security; this is crucial for the continuous relevance of the application in a competitive OTT market. By giving an ongoing support option, the provider stands witness to the long-term success of their clients’ streaming ventures. That way, clients can freely know there is a go-to partner for them in times of need. This peace of mind allows the business to concentrate on its core competencies: content creation and marketing. Meanwhile, the provider will carry the technical burden behind the app.
7. Proven Technology: Ready-made OTT apps are usually built on proven technology which has been well tried out in the field. Reliability has risen whereby users will be sure that the application will work consistently and efficiently within their business. The technology behind these apps is being created by reputed experts and professionals having tremendous prowess in the OTT industry and all those problems that are unique to this type of application. They base their solutions on cutting-edge technologies and best practices to create robust and scalable solutions. An example is most of the pre-built OTT apps which deploy on cloud infrastructure that brings high availability, fault tolerance, and very easy scalability. Businesses can now work on larger volumes of data and traffic without worrying about hardware. Besides, the use of this technology in advanced apps provides users immersive experience using advanced security, from defences in application codes up to traffic securing. Some of the measures undertaken to guarantee the integrity of the app include encryption, secured authentication protocols and frequent security audits. Proven technology cuts across user interface and user experience as well. Designers would work with UX experts to define intuitive visual interfaces, the interaction through which they would guide the users. The proven technology in readymade over-the-top (OTT) applications should minimize the risk of technical issues and allow organizations to offer high-quality content and exceptional user experiences as needed.
8. Focus on Core Business: However, through employing an app-ready OTT app vendor, a company can focus on its business units, e.g., the creation and advertisement of content. App development is expensive and takes a long time to finalize. Instead, these can be used in critical aspects of the business. For example, a company must create engaging, very rich target audience-based content in scriptwriting and filming, editing, and post-production. Another area is marketing, which also needs attention. Companies have to put in place strategic marketing innovations to give their streaming service a kickstart in attracting new users and retaining users. These include promotional materials, social media platforms, and targeted advertising campaigns. Thus, readymade OTT apps help save resources and allow the business to attend to these core activities. Everything else lies in the app provider holding all their technical aspects to rendering a reliable, secure, and user-friendly platform. These dividers make businesses maximize their efficiency for greater success in the cutthroat OTT environment. Investment in the readymade OTT app development solution is altogether a consideration in that core business activities can be readily done, which is another advantage of such a development solution.
Features of Colourmoon’s Readymade OTT App Development Solution
Colormoon’s readymade OTT app development solution aims to facilitate an efficient streaming service for businesses. Our solution has been outfitted with all the required features that support various modern streaming service needs. From designing a user-friendly interface to advanced analytics, our app packages everything a business needs to engage and run a successful streaming service. Here are eight distinguishing features of our readymade OTT app:
1. User-Friendly Interface: Then, we realize in Colormoon that user-friendliness is the main aspect that contributes to the existence of user experience. Thus, the ready-made OTT app is designed to be simple, intuitive, and beautiful to make navigation a blissful experience. Besides a clean and well-organized structure to browse different categories, search for a specific video, creation of watch lists, and enjoyment of various television shows. Further, all this would be achieved not just because the design follows responsive principles but also because it makes the app look not just beautiful but also works across devices- desktops, smartphones, tablets, and smart TVs. The golden rule of being cross-device in Profile World is to have an incredible and consistent operation of use regardless of the display or device the user uses. In addition to all of that, we have further made thorough studies into the icons, menus, buttons, and every part of the interaction between the user and the device, including all the interfaces. So it becomes a user-friendly interface, which helps businesses create a good first impression for the app and develop user loyalty. If they are having a very pleasant, warm experience with the app, they would prefer to go back to it.
2. Designed with Content Management System: Great indeed is the life of any streaming service that relies on automated content management, and efficient as it is, our ready-made OTT app has its heavy lifting done by quite a robust content management system (CMS). The CMS provision allows businesses to content-load their video library, so the app would always have the latest relevant content. With our CMS, content creation could allow businesses to upload and edit, as well as delete videos without any hassle in the entire process of content management. It will allow the system to accommodate a plethora of file formats while reaping the benefits that various types of video content render. The CMS provides advanced features like metadata tagging, which allows businesses to tag and classify the content according to various criteria: genre, language, and release date, making the discovery and access process of the content easier for the audiences. The CMS also accounts for planning and scheduling when a business would be releasing new content to its users. This would add a little bit of spice and excitement in anticipation of the users, which in turn translates to higher engagement rates. Moreover, our CMS comes with detailed analytics and reporting tools so that companies will be provided with valuable insights about the performance of their content and user behavior. Business owners can leverage these insights to improve their content strategy and make data-driven decisions. With a robust CMS, our ready-made OTT app would be able to bring about efficiency and effectiveness in the management of any content, delivering an experience very rich and worth engaging in by the users.
3. Multi-Device Compatibility: In this modern and digital world, users now expect a seamless experience while streaming across several devices. Recognizing this ever-so-common need, our ready-made OTT app has been developed to be compatible with several devices – smartphones, tablets, smart TVs, etc. This ensures two things for the users: first, they can access their favourite content anytime, anywhere, and on whatever device they prefer; and second, even though the above devices have different screen sizes and resolutions, the app and its content get optimized for any mobile device screen using responsive design techniques, ensuring a consistent and high-quality viewing experience. In both cases, the application assures that video quality and performance remain highest, no matter on which screen the content is being watched, whether on a small smartphone or a large smart TV. Moreover, we have optimized the application separately for different operating systems such as iOS, Android, and web browsers to ensure maximum access. This cross-platform compatibility is very important for businesses trying to reach a widespread audience and trying to cover a larger spectrum of user preferences. By giving a solution that is multi-device compatible, our readymade OTT app adds to user convenience and satisfaction, thus driving engagement and retention to a greater extent. Users are likely to stick to a platform being provides such a seamless experience across all their devices. This makes our app ideal for businesses wanting to excel in such a cut-throat OTT marketplace.
4. Advanced Analytics: It is important to analyze user behaviour and preferences in the course of optimizing the content strategy and the future engagements users would have with the site. Our off-the-shelf OTT app features advanced analytics tools that give businesses great insights into how users are interacting with the platform. These analytics tools follow metrics such as User Demographics, Viewing Patterns, Content Consumption, and Engagement Levels. Businesses can then use this information to identify trending content or preferences and adjust their content offerings accordingly. For example, if the analytics show that a certain style of content is trending upward, businesses can increase production in that genre to fill user demand. Furthermore, the analytics tools provide valuable reports and visualizations that make it easy for businesses to interpret and make decisions from the data. Real-time analytics monitor user activity as it takes place, giving useful feedback and insights that can be transformed into quick responses to new trends and feedback by users. Businesses, therefore, have ringside seats from which to view all their operations and take proactive interventions to revive the flow through their streaming service continuously from the analytics of customers, which will improve user satisfaction as well as retention rate. Our off-the-shelf OTT app empowers businesses with all the know-how to build a successful and engaging streaming platform.
5. Secure Payment Gateway: For premium content services, a secure payment gateway is necessary for smooth transactions, which in turn ensures user trust. The ready OTT app integrates a secure payment gateway that renders its payment seamless and safe for end users. The payment gateway provides multiple payment options, including credit and debit cards and digital wallets, giving users the flexibility of payment. We have implemented advanced encryption and security protocols to keep user data safe from unauthorized access. While all transactions are conducted securely, the protection of the user’s information is considered highly confidential. Besides, the payment gateway includes additional features like subscription management, which helps users subscribe to premium content and manage subscriptions easily. The business has the option to set different pricing plans and billing cycles to offer flexible plans to suit various user preferences. The secure payment gateway generates float transaction reports on demand, making it easy for a business to audit income and spot patterns in payment methods. By incorporating a secure and trustworthy payment gateway, our off-the-shelf OTT application delivers a sure pathway for businesses to monetize their content while winning user trust and satisfaction.
6. Social media integration: Social media plays a significant role in the promotion of content as well as user engagement. Social media integration is one of the features available in our ready OTT app for sharing content directly from the app. With users staying engaged through social media integration, promo visibility is exponentially increased for the streaming service. Users can share their favourite videos on platforms like Facebook, Twitter, and Instagram, thus gaining outreach and driving more traffic to the app. Social media integration also allows businesses to create interactive content like polls, quizzes, and live chats that can foster community development and encourage user participation. By leveraging social media tools, businesses can develop a fan base and build their brand. They can also gather crucial insights into user behavior and preferences and align their content strategy and promotional efforts accordingly. Our readymade OTT app channels the power of social media for businesses and transforms the streaming experience into an engaging and immersive one for its users.
7. Push Notifications: Constantly updating users on new content and promotions is your ultimate resort to get them to use the app frequently. Our OTT app has built-in push-notification features that enable businesses to disrupt all notifications and head-on relay them exactly to the user’s device. These notifications censoredly advertise the launching of new videos, upcoming events, special offers, or other important tidbits that might make an announcement. This way, push notifications will generally lead to higher rates of user engagement and bring them back to the application time and again. Personalizing these notifications ensures that content will be relevant and worth it for every user according to their preferences and behaviours; for instance, if a user is a fan of any special genre, they are informed about new videos of that genre. This more targeted interaction increases the satisfaction for users and ties the customers more closely to the streaming service. The feature of scheduling push notifications into the future can be added to the plan; services include enough time to make arrangements for all formative and incentive programs. Therefore, by employing push notifications, our OTT runs better and faster still–mediated largely based communication process between business and user, thereby exposing to increase in engagement and retention rates.
8. Customer Support: Great user experience generally relies on efficient customer support. Our OTT app comprises highly functional, dedicated client support services that give businesses and users the assistance they need. For efficient support purposes, the team is made up of seasoned employees familiar with the main features and functionalities of the app. They offer help and technical advice, answer any questions that users have, and sort out any glitches as well. A sophisticated support centre offers support via email, telephone, and live chat whenever customers need it. Additionally, it is the responsibility of customer support to give sufficient training and consultations on the subject to help businesses take the best out of the application in such a way as to optimize their user satisfaction. By availing all-time effective client assistance, to sum it up, the OTT app fosters trust and loyalty between the service provider and the customer. This proactive stance concerning customer care sets our app apart and leads to success in the OTT market.
Get Your Readymade OTT App at an Affordable Price. Contact us Today
Our focus on affordability stems from our understanding that a good streaming service launch cannot happen without it. We are pleased to present the readymade OTT app development at a budget-friendly price. Our pricing model values transparency and competitiveness and allows every business, especially small ones, to get access to high-end streaming technology without compromising on their budgets. The inexpensive option of our readymade app gives you the flexibility to spend your resources efficiently on important aspects, such as content creation and marketing strategies to raise user engagement and revenues. Quality and support will never be compromised in our pursuit of affordability. Our vision includes providing you with the best value for money, in which regard we have endowed our readymade app with comprehensive support and regular updates. Our experts will continuously stand beside you to help with any challenges you may face while keeping your app secure and up-to-date.
The proven success of our affordable pricing model says a lot too. Many businesses have already benefited from our OTT app development services in realizing their streaming goals without much financial input. We have helped startups with their market presence and have assisted established companies with their entry into the digital space. You may now join this growing list of satisfied clients benefiting from our inexpensive readymade OTT app and take your streaming service to the next level. Do not allow financial constraints to impede your streaming dreams. To learn more about our affordable and feature-rich app, and how we can assist you in launching a successful streaming service, contact us today!
You will certainly not be able to take advantage of such an incredible opportunity ever! Get your own readymade OTT app at this unchallenged price. Contact us today to kick-start the path toward your successful streaming service. Our dedicated team will take you through every stage of the process with the utmost care, ensuring your business goals are accomplished most efficiently and economically. Whether you’re a startup aiming to establish your worth in the streaming market or an established business wishing to grow its digital footprint, our affordable readymade OTT app is the solution for you. Act today with courage and commence your streaming journey!
Conlcusion
Readymade OTT apps currently mean the best business opportunities for enterprises looking to enter online content streaming. Apart from being time-efficient, cost-saving, and loaded with tons of functionalities, pre-built solutions serve as an alternative to custom app development. Colourmoon Technologies offers an easy-to-use interface, powerful analytics, and crucial ongoing support in form of readymade OTT app development solution. All these qualities make it an ideal choice for businesses of any size. Easy and rich in features, our application lets you focus on creating quality content and building a loyal audience without wasting time in app development. So don’t hesitate anymore contact us today for the first turn towards launching a successful streaming service. Our experienced team will work at every step with you ensuring that you achieve your business goals effectively and efficiently.