OTT platforms typically stream entertaining content over the internet. Amazon Prime, Netflix, HBO, and Disney+ are the four most likely OTT platforms that you have ever viewed. On top of the regular monthly subscription fees, a person has to pay certain amounts of money to get access to these OTT platforms. Because among them they are the only ones to have content that is restricted and in higher quality that’s why these platforms have always been under the spotlight. OTT platforms now are officially the boss for every radio, television, etc. Building your own OTT solution or channel can be a game-changer.
The OTT market is expanding rapidly as cord-cutting and demand for on-demand entertainment is growing. Revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 6.56%, leading to a projected market volume of US$443.30bn by 2029. According to another study, the OTT video market worldwide is all set to mark a revenue of $316.4 billion in 2024 which is further going to boost with a CAGR of 6.3% till 2029. Following trends, being an OTT developer is a way of moving to the top now. But the question that arises is whether it is worth developing an OTT app in 2025.
The pros of creating an OTT service have been jolted up. The real issue that those consider launching it have to address is: Buy or build? Some favor making their own technology stack, because it is the only way they get to decide and be responsible for the road map and features of the service. However, the startup may have to spend a high cost and figure out the intricate technology requirements to succeed. Not only that, but the time and effort spent on developing this technology from scratch sometimes draws attention away from the actual business. They have to reorganize their funds and refocus on issues such as scaling, security, and a coherent, efficient technology stack that does what they want in their favor. There are still others who go for the short way and directly buy the technology for their service. In this way, they can escape a lot of risks and maintain a more simplified and less time-consuming process thus are able to get it to the market rapidly. They can also work on the business aspect rather than the technology in which they can get the assurance of the performance reliability as stipulated by the platform.
Get a Readymade OTT platform and make it your Own – CM Movie Flex

In this fast-first-generation digital experience, launching your own OTT platform doesn’t have to mean starting from scratch. Colourmoon Technologies offerz CM Movie Flex, a fully ready-to-deploy OTT platform, to provide a blend of flexibility and solid functionality. This ready-to-use product design allows content creators, media companies, and entrepreneurs to start their streaming service in the next few weeks instead of a few months or year. Let us know more about our readymade OTT platform:
1. Advanced Content Management System At the core of CM Movie Flex is a digital content editing tool like Joomla WordPress, which is fully accessible within the sophisticated content management system (CMS). This powerful dashboard provides website owners with the ability to release, organize, and control their own content library without hassle. The process of various video formats is easy and the system automatically handles the correct transcoding to make it playable on all screens. With such content categorization, there is the possibility not only to make a diversity of custom genres but also put collections and playlists among them. Besides using the CMS, it also has SEO tools that are built-in to help enhance content searchability and automated content tagging is available which doesn’t require any manual intervention.
2. Multi-Device Compatibility and Responsive Design
One of the key features of CM Movie Flex is the possibility to use it on multiple screens and easy combination of such inputs. The software is designed to provide an amazing viewing experience on smartphones, tablets, smart TVs, desktop computers, and gaming consoles. The responsive design completely gets the job done as far as the size of the screen and visual quality are concerned. The platform fully supports native apps for iOS devices and Android developers as they have offline viewing features programmed for them. This adaptive streaming technology ensures a quality playback allowing computer speed and connectivity to automatically control the frame rate. Alongside the stunning visual and sound quality of the show, there will be no buffers as the content provided will be of a high-quality level of service and enjoyable without any hitches.
3. Robust Security and DRM Integration
OTT space is a sector where security is paramount, and the fast-developing CM Movie Flex has incorporated industry’s best security features to give the highest level of assurance. The platform employs different DRM (Digital Rights Management) services like Widevine, PlayReady and FairPlay which provide solutions against content protection on all devices. On the other hand, the latest security measures that the platform adapts include that the content is encrypted throughout the transmission and kept in safety (storage). The platform delivers geo-blocking as well, which is a service that lets content owners dictate the access of some secured files based upon the users’ geographic locations. The list of additional security features also includes watermarking, secure token-based playback, and real-time monitoring of security hazards.
4. Monetization and Payment Integration
CM Movie Flex brings out various monetization tools that you can employ to your own advantage in hassle-free manners. The media platform can be used with more than one revenue model, including subscription-based (SVOD) and advertising-based (AVOD) in addition to transactional (TVOD). Due to the integrated payment gateway, the customers can buy whatever they want through major payment methods and various currencies, no matter their locations. Unique function includes promotional code management, a variety of subscription plans, pay-per-view, and combo packs. The platform provides detailed analytics on the revenue streams for the owners so that they can make data-driven decisions and optimize the monetization strategy.
5. Advanced Analytics and Reporting
Getting to know your customers’ activities is the first and very important step to the success of OTT, and CM Movie Flex, the provider, is still sticking to be the best of the best. The platform has special tools, shows and many things that are used to gather data which is performed as big data. It means that people can inspect it at the same time. In addition to this, the platform allows the user to check many parameters related to user acquisition, retention, churn rate, and so on. The user can also use heat maps to track the performance of certain content, while performance analytics are also available to help users know what takes place on the platform. This is done the data-driven way that enables platform owners to make informed decisions about content acquisition and marketing strategies.
Market for OTT platforms in 2025
Riding the waves of development, the OTT platform market has witnessed a renaissance, changing the very vision and scope of the digital content consumption global. As of now, the industry, given the technological progress and changes in consumer behavior, is moving on pretty quickly and effectively.
The streaming media players segment is expected to expand at a CAGR of 22.2% from 2023 to 2030. This explosive growth is particularly evident in emerging markets, where improved internet infrastructure and increasing smartphone penetration are creating new opportunities for OTT platforms.
The Asia-Pacific region has emerged as a major growth driver, with countries like India and Indonesia leading the charge. In the OTT Video market in Asia, the number of users is expected to amount to 2.9bn users by 2029. The proliferation of mobile internet access in India is significantly driving the growth of OTT video platforms, reshaping entertainment consumption habits nationwide. This growth is particularly significant as it demonstrates the massive untapped potential in markets beyond the traditional strongholds of North America and Europe.
The market is seen as a market that is more diverse, where niche platforms are seeing success along with major players. This proliferation has contributed to the birth of specialty content providers who entertain specific audience interests in various areas, from sports and education (to) regional language content and special interest programming.
Earning Model of OTT Platform

One of the most significant factors that OTT platforms need to think about when it comes to their success is the choice of a monetization strategy that best reflects one’s content offerings and the target audience. It is very important to earn money from the platform using these revenue models in order to get the maximum out of it. Understanding these revenue models is crucial for maximizing your platform’s earning potential.
1. Subscription Video on Demand (SVOD)
The subscription model that provides users an all-you-can-view content library by means of a monthly payment is currently the most commonly used monetization strategy of OTT. The enterprise envisages a predictable revenue stream and aims to be that which is a customer’s preference for the long-term. A successful SVOD platform is one with a rich content library that makes the subscription cost worth it. Platforms can give different types of services, e.g. A, B, C. The most basic ones may offer just some functions and the most expensive ones, well, the flagship content as well as the best viewing options. The key to SVOD is being able to change the content, having new issues mega frequently, and a high-quality and user-friendly experience that minimizes the loss of users. Thus, platforms are also free to experiment with family plans, annual but discounted rates subscriptions, and partner bundles to skyrocket their subscriber bases and the henceforth revenue.
2. Advertising Video on Demand (AVOD)
The AVOD models root the users with a cost-free mode of enjoying the ad-based content. The ad-supported model that offers free content with advertising revenue has been the dominant one in recent years, especially among people who are price-sensitive. As advertising video-on-demand platforms become more mature, they need advanced technology for ad insertion, targeting capabilities, and analytics to assure the best return on the ad spend. Platforms may employ different types of ad formats, such as pre-roll, mid-roll, and interactive ads. If a platform increases the number of advertisements, this will result in reduced user satisfaction. Nonetheless, alongside advertisers, platforms can make use of state of the art targeting options that allow detailed audience targeting, and they can take advantage of viewer analytics that provide exact advertising placement and timing optimization. Certain platforms offer hybrid models where consumers may decide whether to watch commercials or circumvent them by payment.
3. Transactional Video on Demand (TVOD)
TVOD models or pay-per-view models enable users to be able to purchase the particular content they want to watch or rent it for a given time period. TVOD is a theater for the newest movies, a niche where only premium content is sold, and a playground where events take place or movies are sold at very high prices. TVOD can float beside other models which will lead to more ways to maximize the revenue of the respective company. Success TVOD, however, can only be realized if pricing is done carefully since factors such as content freshening, uniqueness, and market demand, just to mention a few, are involved. Lives can be intrigued with the benefit of a chat where updates can be obtained for a cost. This technique can be performed based on demand to rather different dynamic pricing models depending on demand and content relations and in a certain period. These models also cater to live events that are sports broadcasts and premium movie events where the customers are really picky hence the models prefer to charge for separate pieces of content.
Want to Start Your Own OTT Platform? Let’s Talk

Launching your very own OTT platform is a strong step toward your digital success and Colourmoon Technologies is the one who will help you with that and make this process painless and effective. Being well-versed in building and launching OTT platforms, we are familiar with the constant changes and the various challenges in this fast-paced market. Our team of specialists will work with you literally from day one, getting your platform’s vision stated and putting it into reality. We are responsible for all technical implementations and design user experience, respectively, to help businesses outshine the other competitors. Our overall support includes platform customization, content delivery optimization, and ongoing technical maintenance which enables you to set evolution and content strategy as your major priorities for business development. Irrespective of whether you are a content creator, media company, or entrepreneur, Colourmoon Technologies is the right combo of technology and expertise which can transform your OTT vision into reality. Get in touch with us today for discussing your successful OTT platform with CM Movie Flex that can be launched with our help!
Conclusion
The OTT platform industry is an amazing place for the businesses who are ready to enter the digital streaming space and create this untapped strategy. They have the best technology partner like Colourmoon Technologies and a robust platform like CM Movie Flex, they can be less complicated and effective to have your wanted OTT service. The right choice of a ready-made solution which is flexible, scalable, and has an array of comprehensive features, you can concentrate on the main thing which is generating additional content that is aptly named to your audience and thereby enhances your digital media business.